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You can use it to add logos, change colors, and add or remove feature buttons. They allow you to add your own branding to the player window. Most live streaming tools come with white label players. Most of the live streaming software allows you to set up a paywall and create limited-access playlists and bundles. Monetization methods often come integrated with live streaming platforms. Some of them even provide integrations with specific encoders for a simplified connection. Most of the best live streaming software accept streams from third-party encoders (RTMP URL + stream key). Live streaming software allows viewer interaction in the form of live chat. You can also choose to integrate Google analytics and find out who watched your stream, why, and where.

Live streaming software allows you to know about the number of viewers, engagement rate, and impressions you get on your content. Advanced analytics for live streaming platforms

However, this is possible only when the software supports the most current video containers and codecs. Having this tool makes the software fully functional on all devices and platforms. Most of the live streaming platforms use the universal HTML-5 player. Live streaming software is automatically recorded and uploaded to your media library as video-on-demand (VOD). Some of the standard features of live streaming software include. It helps you reach and interact with more people across the world. You can also use live broadcasts to enhance direct communication with community partners and customers. You can use it to broadcast company events, entertain followers, and promote products. Live streaming software helps you transmit live events over the internet and engage with your target audience. How to Help Live Streaming Software to Business?

Because it turns video input into such a digital format for viewing on numerous devices, an encoder is required for live streaming. A live streaming software enables people to view the video in real-time i.e., without it being recorded & uploaded over the internet.